VALLEY GOLD SUPPORTING THE FUTURE
Valley Gold enables fans to support the club in unearthing the talents of tomorrow
WHAT IS VALLEY GOLD?
Valley Gold enables fans to support the club in unearthing the talents of tomorrow - as well as giving them the chance to scoop up to £5,000 in regular cash prizes. The matchday draw scheme was originally set up in 1989 to help finance the return to The Valley, which was achieved in December 1992. Since the mid-1990s, the club's youth set-up has benefited from the money it has raised, and the scheme celebrated its 20th anniversary in August 2009. For an annual subscription of £120, members are entered into cash draws at every home league match, as well as receiving many other benefits.
WHY IS VALLEY GOLD SO IMPORTANT?
Under the Elite Player Performance Plan (EPPP), the club’s academy is currently assessed as Category 2.
Becoming a Category 1 club is important for recruiting and retaining the very best youth talent, as it enables them to compete against the best sides in their age group on a weekly basis.
Category 1 clubs are also able to freely ‘scout’ lower category clubs. The average cost of running a Category 2 academy is £1.6m per annum. From a financial perspective, this represents the second biggest cost centre of the club, with the largest being the first-team squad.
This is a huge level of cost to support each year, which is why the Football Club continues to be so grateful to Valley Gold members for its fundraising efforts.
COMMITTEE AND STAFF
Valley Gold has four committee members, and one member of staff
Monday to Friday Valley Gold draw:
Prize money £10 vouchers
Total: £2500 (approximately)
For 20 games the prizes are:
1st prize £750
2nd prize 10 x £50
First game of the season:
1st prize £5000
2nd prize 10 x £500
3rd prize 10 x £50
12 days of Christmas culminating in the grand draw, which will take place at a home game over the Christmas period.
11 x £1000
Christmas draw £5000
Last game of the season:
1st prize £2500
2nd prize 10 x £250
3rd prize 10 X £50
Two summer draws at £250 plus two 10 x £25 draws
TOTAL PRIZE MONEY: £60,500
Valley Gold membership is open to individuals over 16 years of age; you can buy as many memberships as you wish and, as long as your subscriptions are up to date, your numbers are in the draws. Membership of Valley Gold is an extra commitment made by Charlton supporters to help support Charlton Athletic Football Club and football generally. If that commitment becomes too much for whatever reason, please simply halt the payments and inform the Valley Gold office either by phone or in writing. Your Membership Card remains the property of Valley Gold and must be returned if you decide to leave the scheme.