Join Valley Gold
Valley Gold enables fans to support the club in unearthing the talents of tomorrow
What is Valley Gold?
Valley Gold enables fans to support the club in unearthing the talents of tomorrow - as well as giving them the chance to scoop up to £5,000 in regular cash prizes. The matchday draw scheme was originally set up in 1989 to help finance the return to The Valley, which was achieved in December 1992. Since the mid-1990s, the club's youth set-up has benefited from the money it has raised, and the scheme celebrated its 20th anniversary in August 2009. For an annual subscription of £120, members are entered into cash draws at every home league match, as well as receiving many other benefits.
How the money is used
Charlton Athletic FC’s Youth Academy is currently assessed as Category 2 and requires a substantial facilities development at Sparrows Lane in order to be considered for assessment as Category 1. Becoming a Category 1 club is important for recruiting and retaining the very best youth talent as it means they are playing week in/week out against, in theory, the better players at the top clubs (e.g. Arsenal/Chelsea/West Ham/Spurs). Category 1 clubs are also able to freely ‘scout’ lower category clubs. Average costs of running a Category 2 Youth Academy are £1.6m per annum. From a financial perspective this represents the 2nd biggest cost centre of the club; largest of course is the 1st team squad. This is a huge level of cost to support each year which is why the Football Club continues to be so grateful to Valley Gold members for its fundraising efforts.
Committee and Staff
Valley Gold has five committee members, and two members of staff.
Valley Gold membership is restricted to Charlton Club members over 16 years of age; you can buy as many memberships as you wish and, as long as your subscriptions are up to date, your numbers are in the draws. Membership of Valley Gold is an extra commitment made by Charlton supporters to help support Charlton Athletic Football Club and football generally. If that commitment becomes too much for whatever reason, please simply halt the payments and inform the Valley Gold office either by phone or in writing. Your Membership Card remains the property of Charlton Club and must be returned if you decide to leave the scheme.
Get in touch
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