VALLEY GOLD SUPPORTING THE FUTURE

Valley Gold enables fans to support the club in unearthing the talents of tomorrow

WHAT IS VALLEY GOLD?

Valley Gold enables fans to support the club in unearthing the talents of tomorrow - as well as giving them the chance to scoop up to £5,000 in regular cash prizes. The matchday draw scheme was originally set up in 1989 to help finance the return to The Valley, which was achieved in December 1992. Since the mid-1990s, the club's youth set-up has benefited from the money it has raised, and the scheme celebrated its 20th anniversary in August 2009. For an annual subscription of £120, members are entered into cash draws at every home league match, as well as receiving many other benefits.

HOW THE MONEY IS USED

Charlton Athletic FC’s Youth Academy is currently assessed as Category 2 and requires a substantial facilities development at Sparrows Lane in order to be considered for assessment as Category 1.

Becoming a Category 1 club is important for recruiting and retaining the very best youth talent as it means they are playing week in/week out against, in theory, the better players at the top clubs (e.g. Arsenal/Chelsea/West Ham/Spurs).

Category 1 clubs are also able to freely ‘scout’ lower category clubs. Average costs of running a Category 2 Youth Academy are £1.6m per annum. From a financial perspective this represents the 2nd biggest cost centre of the club; largest of course is the 1st team squad.

This is a huge level of cost to support each year which is why the Football Club continues to be so grateful to Valley Gold members for its fundraising efforts.

COMMITTEE AND STAFF

Valley Gold has five committee members, and one member of staff

Steve Avory
Steve Avory
Academy Manager
Matt Baker
Matt Baker
Chair
David Joyes
David Joyes
CAFC CFO
Paul Nottage
Paul Nottage
Supporters’ Representative
Richard Pemberton
Richard Pemberton
Supporters’ Representative
Sharron Sherress
Sharron Sherress
Administrator/Promoter
(Non-committee)

PRIZE STRUCTURE

Monday to Friday Valley Gold draw:
Prize money £10 vouchers
Total: £2500 (approximately)

For 20 games the prizes are:
1st prize £750
2nd prize 10 x £50
Total: £25,000

First game of the season:
1st prize £5000
2nd prize 10 x £500
3rd prize 10 x £50
Total: £10,500

Christmas:
12 days of Christmas culminating in the grand draw, which will take place at a home game over the Christmas period.
11 x £1000
Christmas draw £5000
Total: £16,000

Last game of the season:
1st prize £2500
2nd prize 10 x £250
3rd prize 10 X £50
Total: £5,500.00

Two summer draws at £250 plus two 10 x £25 draws
Total: £1000.00

TOTAL PRIZE MONEY: £60,500

Valley Gold membership is open to individuals over 16 years of age; you can buy as many memberships as you wish and, as long as your subscriptions are up to date, your numbers are in the draws. Membership of Valley Gold is an extra commitment made by Charlton supporters to help support Charlton Athletic Football Club and football generally. If that commitment becomes too much for whatever reason, please simply halt the payments and inform the Valley Gold office either by phone or in writing. Your Membership Card remains the property of Valley Gold and must be returned if you decide to leave the scheme.

@VALLEYGOLD

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